Saburova Lyudmila
Udmurt Division, Ural Branch of the Russian Academy of Sciences, Iszevsk. E-mail: sabur@udm.ru
ELUSIVE TRUST IN DIGITAL COMMUNICATIONS: WHAT CONNECTS USERS IN ONLINE COMMUNITIES?
The article is devoted to the issue of relevance of applying the category of trust to the analysis of Internet communications, and to the analysis of the integration in online communities in social networks, in particular. Nowadays, the issue of trust or distrust towards online communities and integration in Russia becomes the factor that sharply splits society and pushes the state to tighten control over the Internet; the issue of trust as an internal factor of the online communities becomes relevant not only theoretically but also politically. The authors attempt to understand the processes of horizontal integration in online communities that quite differ from the genesis of real communities arising in vertically integrated social structures, or adapt to a vertically oriented social environment. We use “grounded theory” approach to analyze the dynamics of mobilization-type online communities in the social networks Vkontakte and Facebook. Weak significance of the interpersonal trust factor in the functioning and development of the observed communities is revealed. The contradiction between this fact and the established ideas of trust as the basis of social interaction and a key component of the social capital can be explained by clarifying the specifics of interaction in online communities. This specific can be described through following features. Firstly, there is institutional trust “at the entrance” to the group, based on the user's loyalty to the values, rules, and norms of the group. Secondly, there is the lack of a hierarchical structure that reduces the role sets and role expectations to minimum. Finally, it is the prevalence of the “weakest” type of links comparing with “strong” and “weak” ones, implying the absence of personal links, and preventing the expansion of the “culture of distrust” into online reality. Horizontal integration is not typical for all kinds of online communities. Nevertheless, the growth of online communications in the world, and inRussia, in particular, allows us to predict the growing influence of the “trust culture”of “online sociality” as an alternative to the culture of distrust inherent in hierarchical societies.
Keywords: trust; institutional and interpersonal trust; online communities; horizontal and vertical integration
HEALTH AS SYMBOLIC CAPITAL: PECULIARITIES OF CAPITALIZATION AND SOCIAL EXCHANGE IN HEALTH
Abstract: The article deals with an approach to health as social phenomenon. In this context, the notion of “symbolic capital” is explored. Outside the clinical practice, the concept of health is actually presented in everyday social life and used as a designation (symbolization) of the quality and style of life. In the field of social interaction, the individual experience of health and related physical or spiritual practices becomes an interactive phenomenon, where an investment in health as a symbolic capital and exchange of symbolic resources with other types of resources is simultaneously carried out. Health as a symbolic capital is constructed and consumed in dialogue with different agents of the social world. The article analyzes the strategies of capitalization of health as a symbolic resource. The direction and amount of investment in health is defined by fields of symbolic power that claims the value of health and healthy living as self-evident
and self-valuable. Two most important fields of symbolic control in the sphere of health in the modern world – academic medicine and religious and philosophical systems – are described. Symbolic capitalization in these fields takes place through the construction of an individual image of “healthy person”, or “person following healthy lifestyle”, or “spiritual person”. In this context, health designates itself as the external form of social and individual life. Such form of constructing the “image of health” becomes the point of generation, replication and multiplication of symbolic capital at the individual and group level.
Keywords: individual and public health; symbolic capital; healthy lifestyle; selfpresentation; construction of image of health; capitalization; exchange; symbolic power.