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catalogue – 43669
Until 01.01.2019 - Scientific Yearbook of the Institute of Philosophy and Law of the Ural Branch of the Russian Academy of Sciences

ISSN 2686-7206 (Print)

ISSN 2686-925X (Оnlinе)

Rusakova, Olga

Abstract: The article analyzes the concept sphere of political communicativistics as a branch of political science. Special attention is paid to such concepts as “political media discourse”
and “the mediatization of politics”. Political media discourse is treated as a resource of power operating in communicative media-political environment and generating virtual political
products. The authors examine the main features of the news media discourse, the discourse of modern information warfare and isolated features and forms of political fake-discourse. According
to the authors, the concept of mediatization of politics contains wide range of semantic designations of the process. Their intention is to remove the real political life into the symbolic space
of the media. The analysis of the concept of mediatization of politics is made through the consideration of such concepts as “smart mob”, “soft power”, “network technology”, “social networking”.
The authors insist that social networks are part of media space where the nonviolent, “soft” mechanisms of influence over the political mood of the masses are formed and efficiently operate,
and the process of programming systems of value orientations of the general population takes place. It is noted that presently network technologies becomes a tool of forming a new political
subject and is a driving force of social and other revolutions.
Keywords: political communicativistics; concept sphere; political media discourse; mediatization of politics; fake-discourse; smart mob; soft power; social network; network technology.

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