20 (1)
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2020
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catalogue – 43669
ANTINOMIES
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Nazukina, Maria

The author analyzes innovations in the practice of construction of regional identity in Russia. The article determines that the main trend of identity politics is the instrumental opinion of identity, and the sense of identity as a resource of territorial development. This is reflected in the widespread search for regional brands and organizing competitions in order to develop new regional symbols. The author analyzes the positioning of regional features manifested in participating in the projects initiated by external actors (projects – “Seven wonders of Russia”, “Russia 10”, image events including the Olympic Games in Sochi, etc.). There are two models of identity politics – traditional and innovative. The first involves the reliance on established symbolic attributes of regional uniqueness. The second is aimed on the search for new expression of the personality, character, contemporary art and art practices. Currently, the politicization of regional identity is manifested in the use of the patriotic feelings in election campaigns (the discourse of “friend or enemy”) in order to legitimize the position of the Governor.

Keywords: regional identity, identity politics, brand, symbol.

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