22 (1)
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2022
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catalogue – 43669
ANTINOMIES
Until 01.01.2019 - Scientific Yearbook of the Institute of Philosophy and Law of the Ural Branch of the Russian Academy of Sciences

ISSN 2686-7206 (Print)

ISSN 2686-925X (Оnlinе)

Khmelinin, Aleksey

The article examines basic features of neo-liberal discourse, and describes main components of neo-liberal doctrine. Special attention is paid to the analysis of “left” criticism of neo-liberalism, presented in the works of D. Harvey, P. Dardo, K. Laval, N. Khomsky, S. Zhizhek, etc. It is noted that neo-liberal discourse is directed strategically toward constructing of new subjectiveness, which interiorize principles of competitiveness and jouissance. The article reveals manipulative peculiarities of neo-liberal media-discourse. The discourse of neo-liberalism is presented as a variation of the Soft Power.

Keywords:  discourse, neo-liberal discourse, constructing of subjectiveness, manipulative technologies, Soft Power, jouissance.

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