Cherepanova Tatiana
The article is devoted to the exploration of social reflection in the media space. The question about borders of socially meaningful discourse, which produces publicly essential conditions for social reflections is raised. Basic dichotomy of private and public in the frame of new media-format and the status of public talk in modern forms of mass communication is analyzed. The article describes both classic philosophical conceptions of private and public (H. Arendt), of public sphere (J. Habermas), of individual and public (Z. Baumann), of the phenomenon of talk (M. Heidegger) and contemporary studies of communication in media space (N. Luhmann, M. Castells, N. Bolz, R. Sennett, etc.). The purpose of the article is to argue that classic models of publicity do not make sense in contemporary forms of social reflection. However, more importantly is that the new forms of social reflections can be represented only in a random discussion without connotation. Consumer continues to be the subject of media space, but not the creator of socially important ideas.
Keywords: communication, discussion, media space, private and public, social reflection.