Zerkal' Daria
Abstract: State information policy is an important aspect of governance in the information society. Measures of the state information policy are implemented through various institutions such as public relations, analytical centers, the institutes of culture. However, media is the main mechanism of the implementation of the state information policy. Media are capable of creating an information agenda, which plays critical role in shaping public opinion. Therefore, control of mass media and the content of messages transmitted through them is one of the main tasks of the state information policy. Media of different levels forms media system, which requires different management approaches. The article describes basic mechanisms of media management in the implementation of the state information policy. The author describes various levels of media systems and analyzes characteristics of media on each of these levels. The article provides classification and description of the basic mechanisms of media management in the implementation of the state information policy.
Keywords: state information policy, mass media, information agenda, media system.